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Unfortunately, market timing wasn’t on our side, and the project never realized any return on investment. Good learning opportunity: Years back, we were part of a luxury project in Dallas.
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I also have Jim Collins’ book "Flywheel," which is about how to make companies more efficient, an operational exercise we’re working on now. It’s like the Uber of trash and allows you to schedule trash pickups. Perot Jain invested in a startup called Scrap-It, which has a goat as its logo.

Name: Fred Balda Company: Hillwood Communities, a Perot Company Location: Dallas Employees: 45 Title: President Age: 62 What's on my desk: A stuffed goat. Fred is obviously very smart and sincere, and he’s one of those guys that when you talk to him, he really makes you feel like one of his friends.” I’m able to be very transparent with him and his team, which opens the door to more dialogue and creativity. When there are challenges and opportunities, we’ve been able to structure deals that work for both companies.
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“It’s really refreshing to have a strong professional relationship with someone that is also just fun to work with. “We always welcome calls from Fred,” says Gary Tesch, vice president of Coventry Homes, one of the largest builders in Texas, who has done business with Hillwood for the past 15 years. The company’s other primary markets include Houston and Austin, and its joint ventures are focused in the Carolinas, Florida, and Washington, D.C. Hillwood Communities has invested in or developed 100 projects, about half which have been in the Dallas-Fort Worth area. Balda, who took over the leadership of the communities division in 1999 at the comparatively young age of 39, has helped to grow the business and solidified its brand for high-quality work. He has been with Hillwood, which was launched by Ross Perot Jr. When we’re doing business, there’s a level of trust and appreciation and true camaraderie with customers.”īalda, who is much more comfortable talking about the merits of the people on his team or the latest developments they’ve created, is the recipient of this year’s Legends Award, which honors those who have dedicated their careers to creating inspiring communities. He sets the stage for how we treat people. “That was Fred telling customers that we’re in it for the long run with you guys and we want to help. “The first thing he said was, ‘Hey, let’s get on the phone and call all our builders and offer them a quarter relief on their purchases,’” recalls Angie Mastrocola, a senior vice president at the company, who has worked with Balda for 30 years. Fred Balda, president of Hillwood Communities-the residential development division of Dallas-based Hillwood-made a quick decision that was emblematic of his leadership style. In March 2020, at the start of the pandemic, fear and anxiety about the future ran rampant. Jill Broussard Fred Balda at the Perot Family Offices in Dallas, where Hillwood Communities is located.
